🇫🇮 UMK25: VIIVI’s song “Aina” released


13 January 2025 at 11:59 PM

By Florin Duca



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Music has been a part of VIIVI‘s life since childhood. Originally from Joroinen, VIIVI studied music actively and stepped onto the stage whenever she could. She gave her first performances in singing competitions.

At the age of 18, VIIVI signed a recording contract with Capitol Records, and her first song was released three years later. The same year, Lääke ranked third on Finland’s official singles list. VIIVI’s debut album Parisuhdehautausmaa, published in early 2022, won three Emma awards (Finnish Grammy Awards) and VIIVI won the newcomer of the year award. In the same year, Ihana kipu, a duet with Robin, a previous UMK contestant, broke Spotify Finland’s daily streaming record for this decade. At the beginning of 2024, VIIVI joined Warner Music Finland.

VIIVI has collaborated with many artists, including AhtiAni and JVG. Her career has taken significant turns, but its core has remained the same.

“Writing songs is really important to me. When I’m involved in making the songs myself, the songs look like me and you can clearly hear my voice in them. My hobby has become my life’s work, and that’s really cool,” says VIIVI. 

VIIVI had been planning to apply for UMK for a long time, but she wanted to wait for the right song.

“The song must have a “douze points” vibe! Aina is loaded with such an indescribable emotion that it requires an arena to perform it. I feel like this is the most important song in my career,” VIIVI concludes. 

UMK expert jury: “VIIVI’s Aina will certainly be sung and heard at weddings years from now, because it is such a fantastic description of lifelong love and partnership. The song is full of beauty and hope. The fine lyrics have many layers that give you shivers and tears time and again. The song is really dynamic, growing from the tender beginning to an epic ending. At the same time, it retains the authenticity and sensitivity that immediately captures the audience, thanks to VIIVI’s beautiful and expressive voice.”


Category: 🇨🇭 Basel 2025


Florin Duca

Digital Content Creator