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Switzerland last hosted Eurovision in 1989, in Lausanne. Now, more than three decades later, the country is ready to once again take on the role of host nation. Basel’s successful bid for Eurovision 2025 not only highlights Switzerland’s commitment to hosting international events but also reinforces the country’s status as a hub for European culture and entertainment.

The upcoming contest will also serve as a platform for Swiss artists to shine on the global stage, while also fostering cultural exchange between nations. Eurovision has long been celebrated as a unifying event, and Basel will now have the opportunity to be at the heart of this celebration.

Economic and Cultural Impact

Hosting Eurovision in Basel is expected to bring significant economic benefits, especially for the tourism, hospitality, and retail sectors. The event’s reach, which extends to more than 180 million viewers worldwide, will put Basel and Switzerland on the global map, potentially boosting future tourism and attracting large-scale international events.

Culturally, the event provides a unique opportunity for Basel to showcase its artistic heritage and contemporary culture. Beyond the music, Eurovision often includes a week of related events, exhibitions, and fan experiences, further promoting the city’s cultural assets.

With the Basel Grand Council’s approval of CHF 37.46 million for Eurovision 2025, Basel is poised to host one of the largest and most beloved music events in the world. This significant investment will not only boost the local economy and put Basel in the global spotlight, but it will also solidify Switzerland’s standing as a premier destination for international events.